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Why Katala CRM Software is a breakthrough for Non-profits

Written by Jolanda Konarska

2 min read
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Katala is CRM software designed specifically for charities and non-profit organisations to help your team share information, manage their workload, keep track of progress in your projects and key strategy areas, identify and replicate successful practices, and accurately report on your return on investment as a Non-profit.

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If you have/or are currently searching for a CRM software for your Non-profit, then you will already know it is notoriously difficult to find the right solution. Especially operating as a Non-profit, it’s even harder to adopt a CRM software and sustain its use. But why is this?

Many CRM systems that exist will help you keep track of who you’re talking to; some might even help you understand how that relates to your strategy. They will help you keep tabs on your budgets, and they’ll prompt you to act on conversations and tasks within your network. However, when it comes to giving you meaningful information about how effectively you are performing, many systems fall short simply because they are not designed with this sole purpose in mind.

Many Non-profits will use a free CRM tool, and this will introduce new issues of their own. This includes poor ease of use, inadequate data security, no customisation, and more. Despite the above-known problems, Non-profits will continue to use a free CRM software only to struggle when they start to scale up their organisation, meaning their free CRM will fall short.

How was Katala born?

The idea for a new CRM software that would fill these gaps came from a member of the Active Partnership Network, which Sport England funds. As a Non-profit, they had been using Excel Spreadsheets and were tirelessly spending more time on administrative tasks than they should have been. However, even after searching the market for a CRM solution, they were still left with a need that could not be filled by any of the options on the market. They needed a CRM tool that would measure the impact they made in their community. They also needed to track all of their internal and external communications with stakeholders and report back on how their activities affected their strategy.

After the team at Hut Forty Two got their brief, work began to build a new CRM software for Non-profits that would change the way impact was measured in this sector.

After a lot of hard work and working together with this Active Partnership, Katala was born! After its release in January 2020, it continues to be a success and is now used by numerous Active Partnerships up and down the UK. We have built this tool to be fully customisable to any Non-profit’s strategy, meaning it can be used across almost any sector. 

Katala is a tool that we have built to help your team share information, manage their workload, keep track of progress in your projects and key strategy areas, identify and replicate successful practices, and accurately report on your return on investment as a Non-profit.

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